Mirastart is a Charlotte, NC marketing and technology agency that runs the marketing that brings customers in — SEO, ads, content — and builds the websites, mobile apps, and AI automation they land on. One team, both halves. Every inquiry gets a reply from Perry within one business hour, 8am-6pm ET, and retainers start at $3,000 a month.
MirastartLead engine
Three practices bring customers in, and one team builds the software they land on. Each is scoped to the problem in front of you rather than sold as a bundle, and each has its own page below, so the marketing and the machine behind it are described in the same place they are built.
Marketing that brings customers in: local SEO and Google Business Profile, Google and Meta ads, social, reputation and lead generation, planned against the booked work it produces rather than the impressions it buys. The landing page, the booking flow and the follow-up are built in the same engagement, so the campaign never waits on another vendor.
Content creation runs on one filming session a month: short video, carousels and posts cut from a single script, then scheduled and published on a calendar that keeps going in the month you are too busy to think about it. Every piece answers a question your customers actually ask, so it works as search content as well as social.
AI automation is the repetitive communication a team does by hand, run by systems with safeguards and a route to a human: intake, follow-up, reminders, scheduling, missed-call text-back and review requests. It is the difference between a lead answered in a minute and one that went cold over a weekend, built into your business rather than rented.
The machine behind it is the software those campaigns land on, built by the same team: websites that load fast and book, business software shaped to how you actually operate, mobile apps for the customers who come back, and the brand system that ties it together. The people who run the marketing write the code, so nothing falls into the gap between the two.
Websites built to be landed on: fast, server-rendered pages that answer the search that brought the visitor, with the booking or quote step on the page rather than three clicks away, and structured so search engines and AI crawlers read every word.
Business software shaped to how you actually operate: the dashboards, intake forms, scheduling, invoicing and reporting your industry never sold you, replacing the spreadsheets and subscriptions that turned into invisible overhead as you grew.
Mobile apps for the customers who come back: ordering, loyalty, table sessions, account access and push notifications in one place, shipped to the App Store and Google Play under your own name rather than a platform that charges you for your own customers.
Brand and digital setup that ties the rest together: identity, the design system every page and post is cut from, and the domains, email, analytics and profiles a business needs before any campaign can be measured honestly.
Mirastart is a Charlotte marketing agency that also engineers software: the SEO, ads and content that bring customers in, and the websites, mobile apps and AI automation they land on, built by the same team. When a campaign needs a faster page, a booking flow or follow-up that runs itself, that is not a handoff to another vendor. It is the other half of the job.
The software works the other way too. It comes with an honest answer about how customers will actually find it, because the people who built the search visibility and the automation sit in the same conversations. One team, both halves, and no gap for the project to fall into.
You talk to Perry Lam on the call, and Perry does the work: no strategist who introduces you to an account coordinator after the sale. The person who plans the marketing is the person who writes the software behind it, so there is no handoff between the two halves, because there is nobody to hand off to.
More about PerryProof you can check: real clients whose marks and builds are public, a founder you can look up, a set of questions you can test on any agency's first call, and numbers with their sources attached. Nothing on this page is a projection, and nothing here is a result we have not published elsewhere.
“Most agencies rent you a marketing person. I build you the machine that makes the work, and I put a screen on it so you can see what it earns.”
Real builds, live in production: a restaurant app on the App Store and the operations platform this business runs itself on. Every capability shown ships in the version customers use today.
View all work
A restaurant mobile experience for ordering, table sessions, rewards, and real-time updates.
One operational workspace for clients, invoices, payments, reporting, and bookkeeping.
| What to ask | The common agency model | Mirastart |
|---|---|---|
| Who owns the accounts? | Varies, so ask; some agencies keep the logins | Your Google Ads, Business Profile, call tracking, domain and data stay in your name |
| What number is on the report? | Usually impressions and clicks | Leads and booked work, with the raw activity behind them: calls answered, leads captured, bookings made |
| Who does the work? | Ask; the salesperson and the account manager are often different people | Perry Lam, on the call and on the account |
| What happens after the lead? | Ask; many stop at the form fill | The booking flow, reminders and follow-up are built in the same engagement |
| Is there a guarantee? | Some promise rankings or lead counts | No ranking or lead-count guarantee; nobody controls Google's results |
| How long is the contract? | Varies, so ask | No long contracts |
| What does it cost? | Often quote-only | Retainers from $3,000/month and a $2,500 setup fee, published on the pricing page |
| How fast is the reply? | Ask | Within one business hour, 8am-6pm ET |
15%of the 20 Charlotte marketing agency homepages (3 of 20) in Mirastart's September 2026 study returned an error to OAI-SearchBot, the crawler that decides whether a site appears in ChatGPT search
Source: Mirastart, Charlotte agency AI-search readiness study, Sep 202645%of consumers used an AI tool to find a local business in 2026, up from 6% the year before, according to the BrightLocal Local Consumer Review Survey
Source: BrightLocal Local Consumer Review Survey 2026, Feb 202662%of AI citations never name the brand they cite, according to Semrush's 2026 ghost-citations study; being linked and being recommended are different outcomes
Source: Semrush ghost-citations study, 2026The same four steps whether the deliverable is a campaign, a website, or a custom system - and you can see where a project stands at every one of them.
We map the workflow, constraints, users, and real cost of the problem before recommending what to build.
Architecture and interface develop together, so the final experience feels simple without being simplistic.
Working software arrives in focused increments. You see progress, make decisions, and stay close to the product.
We deploy, monitor, support, and improve the system as your business and the product continue to grow.
From Uptown to Ballantyne, South End to University City, Mirastart works with Charlotte businesses in person and serves the metro around them, from Huntersville down to Rock Hill. The rest of the country gets the same work remotely; Charlotte gets it across a table. The pages below go deeper on each practice as it runs here.
Four practices where the marketing and the booking, follow-up and phone systems behind it are built by the same team.
Honest, cited guides for owners - one a day, each answering a question people actually search.
All guidesWe're a fit if: You have a real business with a real bottleneck, and you would rather fix the system than rent attention for another year.
Marketing and the technology behind it, as one engagement. SEO, ads, and content that bring customers in, plus the websites, mobile apps, custom software, and AI automation those campaigns land on. Most agencies do one side of that; the other half gets outsourced or ignored.
Engineering. A typical agency runs your ads and hands you a report, and when the campaign needs a landing page, a booking flow, or automation behind it, that becomes someone else's job. Here the marketing and the software are built by the same team, so the campaign and the system it feeds actually match.
The repetitive communication a team does by hand - intake, follow-up, scheduling, reminders - run by systems with safeguards and a route to a human. It is the difference between a lead answered in a minute and one that went cold over a weekend.
Growing businesses that have outgrown workarounds: local service businesses, restaurants, and companies whose operations need software their industry does not sell. When an off-the-shelf tool fits the problem, we say so.
No. Mirastart is based in Charlotte and meets local clients in person, which is the part that is genuinely local. The work itself is delivered remotely, so the client base is not limited to Charlotte or North Carolina.
With the problem, not a package. Book a free discovery call or answer the short plan builder, and either way you leave with a scope, a price, and a straight answer about whether the work is worth doing.
Mirastart publishes its numbers: retainers start at $3,000 a month and the setup fee is $2,500, both on the pricing page. Every engagement is scoped around the problem rather than sold as a package, so you get a scope and a number before anything is committed, and a straight answer if the work is not worth doing.
Charlotte, North Carolina. Mirastart works with Charlotte businesses in person, from Uptown and South End to Ballantyne and University City, and serves the metro around them: Concord, Huntersville, Matthews, Fort Mill and Rock Hill among them. Call (980) 480-7292 or email support@mirastart.com.
You'll hear back from Perry within one business hour, 8am-6pm ET. Not an autoresponder.
